How we look after your data

Who we are

Response60 is a trading name of Cameron Allaway, a sole trader based in the North East of England. We help window and door installers win more work by running their ads, answering their enquiries and booking surveys into their diaries.

For anything in this policy, including requests about your data, email [email protected]. We are the controller of the personal data described here.

What we collect

When you check your area or ask about our service (on response60.com or in a Facebook or Instagram form): your name, business name, mobile number, email address, the area you cover, and your answers about the work you do. We also record which ad or page you came from.

When you try our demo (response60.com/demo): your first name, business name, mobile number and email address, so our AI assistant can ring you for the demo you asked for, and so we can follow up about it by phone and email.

When our AI assistant calls or texts you: the call audio, a written transcript, and the messages we exchange. Some of our calls and texts come from an AI assistant. Its calls are recorded and transcribed so it can book your appointment.

When you book or join a call: the booking details and any notes we make. We don't record Zoom calls unless we ask you first.

When you use our website: if you accept marketing cookies, the Meta Pixel collects information about your visit, such as pages viewed and whether you completed the form. We don't use it unless you agree.

When we contact businesses about our services: business contact details that are publicly available, for example on a company's website, in public business directories or at Companies House, and information about the ads a business runs from Meta's public Ad Library.

How we use it, and why we're allowed to

• To reply to you, check your area and arrange a call. You asked us to, so we use it to take the steps you requested before any agreement, and for our legitimate interest in answering enquiries quickly.
• To follow up by text and AI phone call. Our legitimate interest in replying fast, which is the service you're enquiring about.
• To deliver our service if you become a client. To perform our contract with you.
• To measure and improve our ads. Your consent, given through our cookie banner. You can withdraw it at any time.
• To contact businesses that may benefit from our service. Our legitimate interest in finding new clients. You can tell us to stop at any time and we will.
• To keep records for tax and legal reasons. Our legal obligations.

Who we share it with

We don't sell your data. We use trusted providers to run our business, and they only use your data on our instructions:

• HighLevel (GoHighLevel): our forms, contact records, texts and calendar.
• Supabase: our database, where enquiries, demo requests and contact records are stored, and the system that sends our emails.
• Retell AI: our AI assistant's phone calls, recordings and transcripts.
• Anthropic: AI processing of message and call content to help us reply and book appointments.
• Meta (Facebook and Instagram): our ads, lead forms and, with your consent, the Meta Pixel.
• Zoom: video calls.
• Zoho Mail: email.
• Cloudflare: our domain and website security.

We may also share data if the law requires it.

Transfers outside the UK

Some of these providers are based in, or store data in, the United States or the EU. Where data leaves the UK, we rely on protections recognised under UK law, such as the UK Extension to the EU–US Data Privacy Framework (the UK–US data bridge) or approved contract terms like the UK International Data Transfer Addendum.

How long we keep it

• Enquiries that don't become clients: up to 24 months after our last contact.
• AI call recordings and transcripts: up to 12 months.
• Client records: for as long as we work together, then 6 years for tax and legal purposes.
• Business contact details used for outreach: up to 24 months, or until you ask us to stop, when we keep only what we need to make sure we don't contact you again.

Your rights

You can ask us to:

• give you a copy of your data
• correct it
• delete it
• limit how we use it
• stop using it, including stopping all marketing straight away
• send it to you or another company in a usable format
• withdraw your consent, where we rely on consent.

Email [email protected]. We'll reply within one month.

If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to put things right first.

Cookies

Our website only uses the cookies it needs to work, unless you choose otherwise. The Meta Pixel, which helps us see whether our ads work, only runs if you accept marketing cookies. You can change your choice at any time using the cookie settings link at the bottom of each page.

Keeping it safe

We use providers with strong security, keep access to your data limited to the people who need it, and protect our accounts with strong passwords and two-factor sign-in.

Changes to this policy

We'll update this page if the way we use your data changes. The date below shows when it was last updated.